Identity area
Reference code
Title
Date(s)
- November 1987 (Creation)
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Extent and medium
1 item
Context area
Archival history
Content and structure area
Scope and content
Prepared for the Guardian by Paragon Communications plc, Film House, 142 Wardour Street, London, W1V 3AU.
The report illustrates how the introduction of the Paragon Communications public relations programme could improve the position of the Guardian amongst the broadcast media.
The report includes a discussion of the Guardian's target groups, channels of communication, advertisers, issues influencing the PR strategy and methods for promoting the Guardian; a provisional timetable and budget for the implementation of the PR programme; list of target groups and opinion formers; list of key Guardian personalities; biographies of Paragon staff and a company contract.
Creator: Guardian Newspapers Limited; Editor's Office; Peter Preston (1938-2018)
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Conditions of access and use area
Conditions governing access
Conditions governing reproduction
Copyright: Paragon Communications plc.
Language of material
Script of material
Access Status
Open(part)