Identity area
Reference code
Title
Date(s)
- 8 July 1988 - 18 September 1989 (Creation)
Level of description
Extent and medium
1 file
Context area
Archival history
Content and structure area
Scope and content
Papers relating to the polling organisations Marplan and ICM.
Marplan documents include draft questionnaires for surveys, timetables for polls, the results of polls and cuttings from the newspaper showing poll results.
Also includes external and internal correspondence.
External correspondence includes letters to the Marplan regarding possible polls, discussing the questions to be asked and also discussions with Nick Sparrow about his move from Marplan and his continuing to poll for the Guardian through the new company (ICM).
Internal correspondence includes memorandums discussing when polls are due to be used in the newspaper.
ICM documents also includes the results of polls, external correspondence regarding possible polls and draft questionnaires.
Main correspondents David McKie and Nick Sparrow.
Creator: Guardian Newspapers Limited; Editor's Office; Peter Cole
Accruals
System of arrangement
Chronological
Conditions of access and use area
Conditions governing access
Conditions governing reproduction
Language of material
Script of material
Access Status
Open