Identity area
Reference code
GUA/7/2/2/3/1/5
Title
Guardian Unlimited - where we came from; what we got right; what we got not so right; and where we're going
Date(s)
- 25 September 2000 (Creation)
Level of description
File
Extent and medium
1 CD and 1 ppt file (10.7 MB)
Context area
Archival history
Content and structure area
Scope and content
Presentation possibly to the [Marketing Forum] by Simon Waldman concerning Guardian Unlimited. The presentation is undated but the date created on the ppt file is 13 September 2000.
Topics covered by the 26 slides include a brief history of the creation and development of GU, awards, expanding the brand, the GU name, getting it right for content, distribution, users and new audiences, getting it not so right, September 2000 brand campaign and next steps.
Creator: Guardian Newspapers Limited
Creator: Guardian Newspapers Limited; Simon Waldman
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Parts of this file are closed in line with data protection. Please contact the Archive for further information.
Conditions governing reproduction
Language of material
Script of material
Access Status
Open(part)
Closed until
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
Notes area
Alternative identifier(s)
Access points
Place access points
Name access points
Genre access points
Description control area
Status
Catalogued