Identity area
Reference code
GUA/7/2/2/3/1/8
Title
Guardian Unlimited 2001 strategy review
Date(s)
- 1 August 2001 (Creation)
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File
Extent and medium
1 CD and 1 ppt file (2.3 MB)
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Scope and content
Presentation by Simon Waldman and Emily Bell concerning the Guardian Unlimited 2001 strategy review The presentation is undated but the date created on the ppt file is 1 August 2001.
Topics covered by the 29 slides include developments in the last year, advertising campaigns, examples of creative commercial solutions, marketing, staff development and audience demographics.
Creator: Guardian Newspapers Limited
Creator: Guardian Newspapers Limited; Simon Waldman
Creator: Guardian Newspapers Limited; Emily Bell
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Catalogued