Identity area
Reference code
Title
Date(s)
- c1986-c1987 (Creation)
Level of description
Extent and medium
1 umatic, 1 mov file (242.9 MB), part of 1 VHS and part of 1 mp4 file (102.1 MB)
Context area
Archival history
Content and structure area
Scope and content
Two versions of a colour advert, with sound, for the Guardian newspaper.
The advert is set in a jazz club and features members of a jazz band rehearsing and relaxing. One member of the band reads a Guardian review for a film aloud and others respond with their comments on the film and review. The advert ends with the Guardian reader putting his copy of the paper down on a table and the camera zooms in on the Guardian masthead.
Strapline: The Guardian'
a). Duration: 40 seconds. The advert starts at 03.25 on the mp4 file.
b). This version is similar to a) in content but the actors have slightly different lines and it has a shorter duration. This version is titled 'The Guardian Jazz Club revised 2'. Duration 30 seconds. The advert starts at 00.17 on the mov file.
Creator: Guardian Newspapers Limited
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Access via GNM Digital Repository.
Conditions governing reproduction
Language of material
Script of material
Access Status
Open
Closed until
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
a). VHS and mp4 file also include the following Guardian adverts: GUA/9/1/1/3c, GUA/9/1/1/4/1b, GUA/9/1/1/4/2, GUA/9/1/1/4/3, GUA/9/1/1/6d, GUA/9/1/1/7b, GUA/9/1/1/8b, GUA/9/1/1/9 and GUA/9/1/1/11a.