Identity area
Reference code
Title
Date(s)
- c1990 (Creation)
Level of description
Extent and medium
1 VHS and 1 mp4 (9.3 MB)
Context area
Archival history
Content and structure area
Scope and content
Black and white advert with sound for the Guardian. Features several black and white close up shots of a politician shaking hands with members of the public.
Commentary: "I think many, many politicians are quite open and very honest people. However, they come up against many pressures. There are words being whispered in their ears all the time. They can be advised by people who's natural bent is not one of openness. The good political journalist sifts through the propaganda inside the increasingly secret world of politics. It's the old philosophy of 'its not in your interests to know.' At the Guardian we regard that as bunkum. It is is our interests to know."
Strapline: 'The Clout'.
Duration: 33 seconds. The advert starts at 00.18 on the mp4 file.
Creator: Guardian Newspapers Limited
Creator: Publicis Ltd.
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Access via GNM Digital Repository.
Conditions governing reproduction
Language of material
Script of material
Access Status
Open