Sub-series 2 - The Insight

1 VHS and 1 mp4 (6.1 MB)

Advert with sound for the Guardian. Features black and white close up shots of a politician's hands undertaking various actions including shaking hands with members of the public, holding a baby, cutting a ribbon, signing documents, hugging, gesturing, holding his head and blocking photographer. These are interspersed with blank screens showing the following taglines: 'The Insight,' 'The Campagning,' 'The Clout,' 'The Tension' and 'The Crunch.' The advert ends on a shot of a folded Guardian newspaper (in colour).

Commentary: "I think many, many politicians are quite open and very honest people. However, they come up against many pressures. There are words being whispered in their ears all the time. They can be advised by people who's natural bent is not one of openness. The good political journalist sifts through the propaganda inside the increasingly secret world of politics. It's the old philosophy of 'its not in your interests to know.' At the Guardian we regard that as bunkum. It is is our interest to know."

Strapline: One sale same day in Europe.

Duration: 33 seconds. The advert starts at 00.08 on the mp4 file.

Creator: Guardian Newspapers Limited

Creator: Publicis Ltd.

Access via GNM Digital Repository.