Identity area
Reference code
Title
Date(s)
- February 1985 (Creation)
Level of description
Extent and medium
1 Umatic, 1 mov file (244.1 MB), part of 2 VHS and part of 2 mp4 files (128.3 MB)
Context area
Archival history
Content and structure area
Scope and content
Three copies of a colour advert, with sound, for the Guardian newspaper. The advert shows different groups of people behaving like the papers that they read.
Commentary / strapline: "If you find all this a bit predictable, try a paper with a mind of its own."
a). Mov file (better quality than b)). Duration: 36 seconds. The advert starts at 0.05 on the mov file.
b). Duplicate copy of a) on separate VHS and mp4. Duration: 36 seconds. The advert starts at 01.02 on the mp4 file.
c). Duplicate copy of a) on separate VHS and mp4. Duration: 36 seconds. The advert starts at 04.43 on the mp4 file.
Creator: Guardian Newspapers Limited
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Access in the reading room at Kings Place via the GNM Digital Repository.
Conditions governing reproduction
Language of material
Script of material
Access Status
Open
Closed until
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
b). VHS and mp4 file also include the following Guardian adverts: GUA/9/1/1/4/1a, GUA/9/1/1/5 and GUA/9/1/1/6a.
c). VHS and mp4 file also include the following Guardian adverts: GUA/9/1/1/4/1b, GUA/9/1/1/4/2, GUA/9/1/1/4/3, GUA/9/1/1/6d, GUA/9/1/1/7b, GUA/9/1/1/8b, GUA/9/1/1/9, GUA/9/1/1/10a and GUA/9/1/1/11a.
Further audio visual material containing vox pops with members of the public is available at GUA/9/1/1/1-2, GUA/9/1/1/24, GUA/9/2/3, GUA/9/2/6-8, GUA/9/2/11 and GUA/9/2/14.