Identity area
Reference code
Title
Date(s)
- c1996 (Creation)
Level of description
Extent and medium
1 VHS and 1 mp4 (31.8 MB)
Context area
Archival history
Content and structure area
Scope and content
Three part colour advert with sound for the Guardian. The adverts are interspersed with other adverts during an advert break. The adverts have no commentary but music plays in the background.
a). The advert features footage of an actor playing the author Lewis Carol. Taglines: 'Literary genius?', 'Children's favourite?' and 'The real Jack the Ripper?' Duration: 20 seconds. The advert starts at 00.14 on the mp4 file.
b). The advert features footage of a young boy with an older man crossing the road. Taglines: 'Father?', 'Paedophile?' and 'Nanny?'. Duration: 20 seconds. The advert starts at 01.06 on the mp4 file.
c). The advert features footage of a rocket taking off and landing on the moon. Taglines: 'New life?', 'Nuclear dump?' and 'America's 53rd state?' Strapline: 'The Guardian. Free thinkers welcome'. Duration: 25 seconds. The advert starts at 02.07 on the mp4 file.
Creator: Guardian Newspapers Limited
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Access via GNM Digital Repository.
Conditions governing reproduction
Language of material
Script of material
Access Status
Open
Closed until
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
The VHS and mp4 file also contain adverts for Citroen and Audi.