Identity area
Reference code
Title
Date(s)
- August 1996 (Creation)
Level of description
Extent and medium
1 VHS, part of 2 VHS, 1 mp4 (4.5 MB) and part of 2 mp4 (127.3 MB and 162.4 MB)
Context area
Archival history
Content and structure area
Scope and content
Three versions of a colour advert with sound promoting a Guardian feature on artist Damien Hirst which appeared on 31 August 1996. The adverts show footage of Hirst and his art on a TV screen. The shot zooms out to reveal the TV to be encased in a glass display case in the style of some of Hirst's own artwork. A copy of the Guardian and Weekend Guardian is visible on the TV screen. The advert also features sinister music and voiceover explaining the feature.
Commentary: "Doctor death, the dead cow man, or supremely talanted? Whatever you think, Damien Hirst is the most controvertial living artist. His work sells for tens of thousands of pounds. But his latest creation is absolutely free on the cover of Weekend magazine with the Guardian tomorrow, part of an intimate portrait of his life and work taken from his forthcoming book. So to own a numbered, limited edition Damien Hirst, don't miss the Guardian, tomorrow."
Strapline: 'The Guardian.'
a). The voiceover artist is male with a British accent. Duration: 30 seconds. The advert starts at 00.10 on the mp4 file.
b). Similar to a). but the voiceover artist is male with an American accent and the commentary is slightly different. Duration: 30 seconds. The advert starts at 02.14 on the mp4 file.
c). Duplicate of b). Duration: 30 seconds. The advert starts at 09.04 on the mp4 file.
Creator: Guardian Newspapers Limited
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Access via GNM Digital Repository.
Conditions governing reproduction
Language of material
Script of material
Access Status
Open
Closed until
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
b). VHS and mp4 file also include the following Guardian adverts: GUA/9/1/1/34/1g, GUA/9/1/1/34/2c, GUA/9/1/1/34/2d, GUA/9/1/1/34/3c, GUA/9/1/1/34/3/d, GUA/9/1/1/34/4d, GUA/9/1/1/34/4e, GUA/9/1/1/34/5c, GUA/9/1/1/34/5d, GUA/9/1/1/37c, GUA/9/1/1/38c, GUA/9/1/1/39d and GUA/9/1/1/39e.
c). VHS and mp4 file also include the following Guardian adverts: GUA/9/1/1/14d, GUA/9/1/1/13c, GUA/9/1/1/15d, GUA/9/1/1/17/1d, GUA/9/1/1/16/3f, GUA/9/1/1/18/2f, GUA/9/1/1/19c, GUA/9/1/1/20c, GUA/9/1/1/21/1e, GUA/9/1/1/21/2e, GUA/9/1/1/26e, GUA/9/1/1/27b, GUA/9/1/1/28b, GUA/9/1/1/30b, GUA/9/1/1/31c, GUA/9/1/1/32f, GUA/9/1/1/34/1f, GUA/9/1/1/35c, GUA/9/1/1/37d, GUA/9/1/1/38b, GUA/9/1/1/39c, GUA/9/1/1/40, GUA/9/1/1/41d, GUA/9/1/1/42f and GUA/9/1/1/43c.