Identity area
Reference code
Title
Date(s)
- c1996 (Creation)
Level of description
Extent and medium
1 VHS, part of 2 VHS, 1 mp4 (8.5 MB) and part of 2 mp4 (127.3 MB and 162.4 MB)
Context area
Archival history
Content and structure area
Scope and content
Five versions of a colour advert with sound for the Guardian. The advert features shots of different objects and associated commentary. All versions end with a shot of the Four Star Films guide, the Guardian and other supplements and the strapline 'The Guardian'.
a). Commentary: "Work, sleep, eat, wash, talk, have you really got time to watch a duff movie? Get Halliwell's Four Star Film guide, free in the Guardian this Saturday." Duration: 10 seconds. The advert starts at 00.10 on the mp4 file.
b). Similar to a) but a longer edit. Commentary: "The average lifespan of a human being is 72 years. You sleep for 22 years. You spend 26 years at work. 11 years talking. 6 years 2 months eating. 3 years in the bathroom. 2 years of overtime and 2 hours 12 minutes cutting your toe nails. So you haven't got time to waste watching a duff movie. Get Halliwell's Four Star Film guide, free with the Guardian this Saturday. With over 240 reviews you'll never choose a bad movie again." Duration: 30 seconds. The advert starts at 00.30 on the mp4 file.
c). Similar to b) but with slightly altered commentary. Duration: 30 seconds. The advert starts at 10.37 on the mp4 file.
d). Duplicate of a) but with poorer sound and picture quality. Duration: 10 seconds. The advert starts at 04.02 on the mp4 file.
e). Duplicate of b) but with poorer sound and picture quality. Duration: 30 seconds. The advert starts at 04.24 on the mp4 file.
Creator: Guardian Newspapers Limited
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Access via GNM Digital Repository.
Conditions governing reproduction
Language of material
Script of material
Access Status
Open
Closed until
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
c). VHS and mp4 file also include the following Guardian adverts: GUA/9/1/1/14d, GUA/9/1/1/13c, GUA/9/1/1/15d, GUA/9/1/1/17/1d, GUA/9/1/1/16/3f, GUA/9/1/1/18/2f, GUA/9/1/1/19c, GUA/9/1/1/20c, GUA/9/1/1/21/1e, GUA/9/1/1/21/2e, GUA/9/1/1/26e, GUA/9/1/1/27b, GUA/9/1/1/28b, GUA/9/1/1/30b, GUA/9/1/1/31c, GUA/9/1/1/32f, GUA/9/1/1/34/1f, GUA/9/1/1/35c, GUA/9/1/1/36c, GUA/9/1/1/37d, GUA/9/1/1/38b, GUA/9/1/1/40, GUA/9/1/1/41d, GUA/9/1/1/42f and GUA/9/1/1/43c.
d-e).VHS and mp4 file also include the following Guardian adverts: GUA/9/1/1/34/1g, GUA/9/1/1/34/2c, GUA/9/1/1/34/2d, GUA/9/1/1/34/3c, GUA/9/1/1/34/3/d, GUA/9/1/1/34/4d, GUA/9/1/1/34/4e, GUA/9/1/1/34/5c, GUA/9/1/1/34/5d, GUA/9/1/1/36b, GUA/9/1/1/37c and GUA/9/1/1/38c.
The advert Lifespan (GUA/9/1/1/49) is similar to this advert, but advertises the Guide rather than Halliwell's Film Guide.