File 46 - Eamon Collins

2 VHS and 2 mp4 (15.5 MB and 7.9 MB)

Five versions of a black and white advert with sound promoting a Guardian feature containing exclusive extracts from Eamon Collins' book which began on 7 April 1997. All adverts feature footage of a hand being used to indicate a gun and are accompanied by trigger noises.

a). Commentary: "Eamon Collins was an active member of the IRA. For six years he lived a life of extreme violence. Starting in tomorrow's Guardian, an exclusive interview with extracts from his new book Killing Rage. Known as the 'Fingerman,' he never actually pulled the trigger. He just pointed the finger."

Strapline: 'The Exclusive. The Guardian.' Duration: 30 seconds. The advert starts at 00.09 on the mp4 file.

b). Similar to a). but with a slightly different commentary: "Eamon Collins was an active member of the IRA. For six years he lived a life of extreme violence. In tomorrow's Guardian, you can read exclusive extracts from his new book Killing Rage. Known as the 'Fingerman,' he never actually pulled the trigger. He just pointed the finger." Duration: 30 seconds. The advert starts at 00.49 on the mp4 file.

c). Similar to a) but a shorter edit with the following commentary: "Inside the IRA, Eamon Collins was known as the 'Fingerman.' Read his exclusive story in tomorrow's Guardian." Duration: 10 seconds. The advert starts at 01.34 on the mp4 file.

d). Similar to a) but with a gunshot sound at the end of the advert and a different strapline. Strapline: 'The Guardian.' Duration: 30 seconds. The advert starts at 00.06 on the mp4 file.

e). Similar to c) but with a gunshot sound at the end of the advert. A copy of the Guardian is shown at the end of the advert instead of a strapline. Duration: 10 seconds. The advert starts at 00.38 on the mp4 file.

Creator: Guardian Newspapers Limited

Access via GNM Digital Repository.