File 52 - Julie Burchill

2 VHS and 2 mp4 (18.6 MB and 14 MB)

Six versions of a colour advert with sound promoting a Guardian feature containing exclusive extracts from Julie Burchill's new book which began on 10 January 1998. The advert shows various images of Burchill's face accompanied by upbeat music.

a). The advert ends on a shot of Burchill's book and the strapline: 'The Guardian.'

Commentary: "Julie Burchill admits she was born bad, but why did both her husbands think she was a psychopath? Which millionaire's daughter seduced her? What really happened when she met Johnny Rotten? And how did the sex save her from the drugs and rock'n'roll? Read exclusive extracts from Julie Burchill's shocking new auto biography 'I knew I was right' starting in tomorrow's Guardian. Until you've read it you don't know how bad one person can be." Duration: 30 seconds. The advert starts at 00.05 on the mp4 file.

b). Duplicate of a). Duration: 30 seconds. The advert starts at 00.38 on the mp4 file.

c). Similar to a). but with slightly modified commentary, footage and music. The advert ends on a shot of the Guardian and Weekend Guardian. Duration: 30 seconds. The advert starts at 00.05 on the mp4 file.

d). Similar to c). but with slightly modified commentary. The advert ends on a shot of the Guardian and G2. Duration: 30 seconds. The advert starts at 00.38 on the mp4 file.

e). Similar to c). but a shorter edit. Duration: 10 seconds. The advert starts at 01.10 on the mp4 file.

f). Similar to d). but a shorter edit. Duration: 10 seconds. The advert starts at 01.23 on the mp4 file.

Creator: Guardian Newspapers Limited

Access via GNM Digital Repository.