Identity area
Reference code
Title
Date(s)
- c1986 (Creation)
Level of description
Extent and medium
3 VHS, part of 1 VHS, 2 mp4 (6 MB) and part of 2 mp4 (129.3 MB)
Context area
Archival history
Content and structure area
Scope and content
Four versions of a black and white advert, with sound, for the Guardian newspaper. The adverts all have the same content but different straplines.
The advert features a skinhead who appears to be wrestling a man's briefcase from his hands. The camera then pans out and viewers see that he is in fact trying to rescue the man from falling bricks.
Commentary: "An event seen from one point of view gives one impression. Seen from another point of view it gives quite a different impression but it's only when you get the whole picture you can fully understand what's going on".
a). Strapline ''The Guardian'. Duration: 30 seconds. The advert starts at 00.01 on the mp4.
b). Strapline 'The Guardian'. The Whole Picture'. This version has poor picture quality and no sound for first 11 seconds. Duration: 30 seconds. The advert starts at 00.00 on the mp4.
c). Strapline 'The Guardian on sale same day in Europe'. Duration: 40 seconds. The adverts starts at 00.28 on the mp4.
d). Duplicate of a) but with poorer sound quality. Strapline "The Guardian' Duration: 30 seconds. The adverts starts at 00.08 on the mp4.
Creator: Guardian Newspapers Limited
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Access via GNM Digital Repository.
Conditions governing reproduction
Language of material
Script of material
Access Status
Open
Closed until
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
a). VHS and mp4 file also include the following Guardian adverts: GUA/9/1/1/3b, GUA/9/1/1/4/1a and GUA/9/1/1/5.
b). On one VHS with the Guardian adverts GUA/9/1/1/7a and GUA/9/1/1/8a but digitised as 3 separate mp4 files.
d). VHS and mp4 file also include the following Guardian adverts: GUA/9/1/1/3c, GUA/9/1/1/4/1b, GUA/9/1/1/4/2, GUA/9/1/1/4/3, GUA/9/1/1/7b, GUA/9/1/1/8b, GUA/9/1/1/9, GUA/9/1/1/10a and GUA/9/1/1/11a.