File 63 - Desire

2 VHS and 2 mp4 (51.3 MB and 40.3 MB)

Nine versions of a colour advert with sound for the Guardian.

a). The advert shows a montage clips of people asking questions about aspects of life. The advert is accompanied by upbeat music. The following text is dispersed as taglines between the clips: 'We're all born with a desire to ask questions. Some of us keep asking questions'.

Strapline: 'The Guardian.' Duration: 85 seconds. The advert starts at 00.08 on the mp4 file.

b). Similar to a) but a shorter edit. Strapline: 'The Guardian. Free thinkers welcome.' Duration: 60 seconds. The advert starts at 01.37 on the mp4 file.

c). Similar to a) but a shorter edit. Strapline: 'The Guardian. Free thinkers welcome.' Duration: 30 seconds. The advert starts at 02.42 on the mp4 file.

d). Similar to a) but a very short edit featuring just one clip (boy on train platform) and the tagline 'Keep asking questions'. Strapline: 'The Guardian.' Duration: 10 seconds. The advert starts at 03.17 on the mp4 file.

e). Similar to d) but featuring a different clip (protest). Duration: 10 seconds. The advert starts at 03.32 on the mp4 file.

f). Similar to d) but featuring a different clip (swimmer). Duration: 10 seconds. The advert starts at 03.46 on the mp4 file.

g). Similar to b) but different graphics and order of clips. Duration: 60 seconds. The advert starts at 00.09 on the mp4 file.

h). Duplicate of g). Duration: 60 seconds. The advert starts at 01.12 on the mp4 file.

i). Duplicate of g). Duration: 60 seconds. The advert starts at 02.15 on the mp4 file.

Creator: Guardian Newspapers Limited

Access via GNM Digital Repository.