File 1 - Julie Burchill CAT scan

Identity area

Reference code

GUA/9/1/1/64/1

Title

Julie Burchill CAT scan

Date(s)

  • c2000 (Creation)

Level of description

File

Extent and medium

Part of 1 VHS and part of 1 mp4 (99.3 MB)

Context area

Archival history

Content and structure area

Scope and content

Colour advert with sound for the Guardian. The advert features a graphic of the inside of a woman's body. The advert features music.

Commentary: "This is the CAT scan of a woman in her mid 30s. At first glance everything appears completely normal. The heart is functioning well. The lungs, liver and kidneys are all heathy. However on closer inspection we notice two irregularities. Both her spleen and gall bladder are approximately three times larger than they should be. This will mean the woman is producing roughly 13 pints of bile a day. The question baffling doctors is how does her body dispose of it?".

The advert ends with an explosion sound effect followed by upbeat music and the tagline: 'Julie Burchill. Now our on-line agony aunt.'

The following strapline is presented in a label-like graphic: 'Guardian Unlimited. Fresh Angle. Sell by: 7/12/2000.'

Duration: 50 seconds. The advert starts at 00.09 on the mp4 file.

Creator: Guardian Newspapers Limited

Accruals

System of arrangement

Conditions of access and use area

Conditions governing access

Access via GNM Digital Repository.

Conditions governing reproduction

Language of material

    Script of material

      Access Status

      Open

      Closed until

      Allied materials area

      Existence and location of originals

      Existence and location of copies

      Related units of description

      VHS and mp4 file also include the following Guardian adverts: GUA/9/1/1/64/2, GUA/9/1/1/64/3, GUA/9/1/1/64/4, GUA/9/1/1/64/5, GUA/9/1/1/64/6, GUA/9/1/1/64/7, GUA/9/1/1/64/8 and GUA/9/1/1/64/9.

      This advert is similar to advert GUA/9/1/1/69.

      Related descriptions

      Notes area

      Alternative identifier(s)

      Alternative reference number

      GAD/101

      Access points

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      Name access points

      Genre access points

      Description control area

      Status

      Catalogued

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          Accession area