Identity area
Reference code
Title
Date(s)
- c2000 (Creation)
Level of description
Extent and medium
Part of 1 VHS and part of 1 mp4 (99.3 MB)
Context area
Archival history
Content and structure area
Scope and content
Colour advert with sound for the Guardian. The advert features a black screen. A voiceover attempts to persuade the viewer that the screen is in fact white. The screen turns white and the voiceover attempts to persuade us that it is black.
The advert ends with an explosion sound effect followed by upbeat music and the tagline: 'Follow the Archer trial. Everyday next week.'
The following strapline is presented in a label-like graphic: 'The Guardian. Fresh Angle. Sell by: 7/12/2000.'
Duration: 40 seconds. The advert starts at 03.35 on the mp4 file.
Creator: Guardian Newspapers Limited
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Access via GNM Digital Repository.
Conditions governing reproduction
Language of material
Script of material
Access Status
Open
Closed until
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
VHS and mp4 file also include the following Guardian adverts: GUA/9/1/1/64/1, GUA/9/1/1/64/2, GUA/9/1/1/64/3, GUA/9/1/1/64/4, GUA/9/1/1/64/6, GUA/9/1/1/64/7, GUA/9/1/1/64/8 and GUA/9/1/1/64/9.