Identity area
Reference code
Title
Date(s)
- c2000 (Creation)
Level of description
Extent and medium
Part of 1 VHS and part of 1 mp4 (99.3 MB)
Context area
Archival history
Content and structure area
Scope and content
Colour advert with sound for the Guardian. The advert features black and white footage of a man leaving a prison.
Commentary: "Gregory Charles Pearce, you have been found guilty. In accordance with section 32B of the juvenile crimes act, the court sentences you to six months inprisonment. During this time you will be subjected to acts of violence from fellow inmates, be forced to sell drugs by those whose protection you need and sexually assaulted by the man who shares your cell. At the end of your term you will leave her Majesty's care and, I hope, recommence life as a useful member of society.
The following tagline appears over the footage: 'Have we learned nothing from Feltahm? Paul Kelso investigates this Thursday'.
The advert ends with upbeat music and the following strapline which is presented in a label-like graphic: 'The Guardian. Fresh Angle. Sell by: 7/12/2000.'
Duration: 45 seconds. The advert starts at 04.21 on the mp4 file.
Creator: Guardian Newspapers Limited
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Access via GNM Digital Repository.
Conditions governing reproduction
Language of material
Script of material
Access Status
Open
Closed until
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
VHS and mp4 file also include the following Guardian adverts: GUA/9/1/1/64/1, GUA/9/1/1/64/2, GUA/9/1/1/64/3, GUA/9/1/1/64/4, GUA/9/1/1/64/5, GUA/9/1/1/64/7, GUA/9/1/1/64/8 and GUA/9/1/1/64/9.