Identity area
Reference code
Title
Date(s)
- March 2001 (Creation)
Level of description
Extent and medium
1 VHS and 1 mp4 (57.3 MB)
Context area
Archival history
Content and structure area
Scope and content
Colour end device test material for adverts using the 'FreshActs' strapline.
a). Six versions of an animated label-like strapline 'The Guardian, FreshActs, Sell by: Today, guardian.co.uk' with sound effects. There are three versions, each of which are duplicated. The tests are preceded by a title screen providing the date 6 March 2001. Duration: 50 seconds. The tests start at 00.16 on the mp4 file.
b). Six versions of a typeface 'Julie Burchill. Now our online agony aunt' with an animated label-like strapline placed at different locations on the screen. Strapline: 'The Guardian, FreshActs, Sell by: Today, guardian.co.uk'. Sound effects accompany the tests. There are three versions, each of which are duplicated. The tests are preceded by a title screen providing the date 6 March 2001. Duration: 55 seconds. The tests start at 01.10 on the mp4 file.
c). Six versions of an animated label-like strapline 'Guardian Unlimited, FreshActs, Sell by:10.35am, guardian.co.uk' with sound effects. There are three versions, each of which are duplicated. The tests are preceded by a title screen providing the date 6 March 2001. Duration: 60 seconds. The tests start at 02.16 on the mp4 file.
Creator: Guardian Newspapers Limited
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Conditions of access and use area
Conditions governing access
Access via GNM Digital Repository.
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Open
Closed until
Allied materials area
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- BMP DDB (1989-2004); advertising agency (Subject)