Identity area
Reference code
Title
Date(s)
- c2001 (Creation)
Level of description
Extent and medium
Part of 1 VHS and Part of 1 mp4 (71.8 MB)
Context area
Archival history
Content and structure area
Scope and content
Colour advert with sound for the Editor. The advert features black and white footage of a hamster eating newspapers from different countries. After eating the newspapers, the hamster produces faeces. The following words appear: 'The Editor. A weekly digest of the world's media.'
Commentary: "The Editor. A weekly digest of the world's media. A free magazine with the Guardian's new look Saturday paper."
The advert ends with a shot of the Editor and a label-like strapline: 'The Guardian, FreshPerspactives, Sell by: Saturday, guardian.co.uk'
Duration: 30 seconds. The advert starts at 00.06 on the mp4 file.
Creator: Guardian Newspapers Limited
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Access via GNM Digital Repository.
Conditions governing reproduction
Language of material
Script of material
Access Status
Open
Closed until
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
VHS and mp4 file also include following Guardian adverts: GUA/9/1/1/68, GUA/9/1/1/69, GUA/9/1/1/70a, GUA/9/1/1/71, GUA/9/1/1/72a, GUA/9/1/1/73b, GUA/9/1/1/74 and GUA/9/1/1/75.