Identity area
Reference code
Title
Date(s)
- September 2005 (Creation)
Level of description
Extent and medium
2 VHS and 2 mp4 (17.1 MB and 17.7 MB)
Context area
Archival history
Content and structure area
Scope and content
Six versions of a colour advert with sound for the Guardian's Berliner redesign which occured on 12 September 2005. The advert features an animated paper and it's 'live' contents. The advert features upbeat music.
a). Commentary: "The Guardian has changed." The advert ends with the broadsheet Guardian being cut down in size to the Berliner format and the strapline: 'new thinking.' Duration: 50 seconds. The advert starts at 00.16 on the mp4 file.
b). Similar to a). but a shorter edit. Duration: 10 seconds. The advert starts at 01.07 on the mp4 file.
c). Similar to a). but a shorter edit focused on the Guardian's sport coverage. Commentary: "A dedicated sport section everyday. The Guardian." The advert ends with a shot of the Guardian in Berliner format and the strapline: 'think sport.' Duration: 10 seconds. The advert starts at 01.20 on the mp4 file.
d). Duplicate of a). Duration: 50 seconds. The advert starts at 00.09 on the mp4 file.
e). Duplicate of b). Duration: 10 seconds. The advert starts at 01.00 on the mp4 file.
f). Duplicate of c). Duration: 10 seconds. The advert starts at 01.13 on the mp4 file.
Creator: Guardian Newspapers Limited
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Access via GNM Digital Repository.
Conditions governing reproduction
Language of material
Script of material
Access Status
Open