Identity area
Reference code
Title
Date(s)
- c1986 (Creation)
Level of description
Extent and medium
Part of 1 VHS and part of 1 mp4 file (102.1 MB)
Context area
Archival history
Content and structure area
Scope and content
Colour advert, with sound, for the Guardian newspaper. The advert is set in a sports changing room and depicts a man reading the Guardian and laughing. A team mate walks in, sits next to him and tells a joke. The man reading the Guardian continues to read the paper, ignoring the man telling the joke. The advert ends with the camera zooming in on the Guardian masthead and the reader laughing.
Strapline: "The Guardian"
Duration: 30 seconds. The advert starts at 02.09 on the mp4 file.
Creator: Guardian Newspapers Limited
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Access via GNM Digital Repository.
Conditions governing reproduction
Language of material
Script of material
Access Status
Open
Closed until
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
VHS and mp4 file also include the following Guardian adverts: Also included on VHS and mp4 file are Guardian adverts GUA/9/1/1/3c, GUA/9/1/1/4/1b, GUA/9/1/1/4/2, GUA/9/1/1/4/3, GUA/9/1/1/6d, GUA/9/1/1/7b, GUA/9/1/1/8b, GUA/9/1/1/9/1, GUA/9/1/1/9/3, GUA/9/1/1/10a and GUA/9/1/1/11a.