Identity area
Reference code
Title
Date(s)
- 2005 (Creation)
Level of description
Extent and medium
Part of 1 VHS and part of 1 mp4 file (239.2 MB)
Context area
Archival history
Content and structure area
Scope and content
Promotional film for the Guardian focusing on senior figure's opinions of the introduction of the newspaper's berliner format.
Contains footage of interviews with the following senior Guardian figures: Paul Myners (Chairman, GMG), Liz Forgan (Chair of the Scott Trust); and Bob Phillis (Chairman, GMG).
Topics covered include: key developments in the history of the Guardian; the Scott Trust's role in the berliner decision making process; the tabloid format versus berliner format; how the new design will attract new readers and advertisers; the public perception of the Guardian and the fast launch of the new format.
The sound quality of the recording is poor.
Duration: 3 minutes 6 seconds. The film starts at 09.46 on the mp4 file.
Creator: Guardian Newspapers Limited
Creator: Leafstorm
Creator: Shelton Fleming
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Access via GNM Digital Repository.
Conditions governing reproduction
Language of material
Script of material
Access Status
Open