Bestanddeel 3 - Scott Trust

Part of 1 VHS and part of 1 mp4 file (239.2 MB)

Promotional film for the Guardian focusing on senior figure's opinions of the introduction of the newspaper's berliner format.

Contains footage of interviews with the following senior Guardian figures: Paul Myners (Chairman, GMG), Liz Forgan (Chair of the Scott Trust); and Bob Phillis (Chairman, GMG).

Topics covered include: key developments in the history of the Guardian; the Scott Trust's role in the berliner decision making process; the tabloid format versus berliner format; how the new design will attract new readers and advertisers; the public perception of the Guardian and the fast launch of the new format.

The sound quality of the recording is poor.

Duration: 3 minutes 6 seconds. The film starts at 09.46 on the mp4 file.

Creator: Guardian Newspapers Limited

Creator: Leafstorm

Creator: Shelton Fleming

Access via GNM Digital Repository.