Identity area
Reference code
Title
Date(s)
- 2005 (Creation)
Level of description
Extent and medium
Part of 1 VHS and part of 1 mp4 file (239.2 MB)
Context area
Archival history
Content and structure area
Scope and content
Promotional film for the Guardian focusing on support for the berliner format from industry insiders, agencies and clients.
Contains footage of interviews with: Paul Thomas (Press Director, Mindshare); Steve Halford (Managing Director, Work Communications); Robert Peasnell (Managing Director, Barkers (London)); Claudia Collins (Press Director, MediaCom); John O'Keeffe (Executive Creative Director, BBH); Andrew Wilkinson (UK CEO, TMP Worldwide); Jenny Ibison (CEO, Euro RSCG Riley); Derek Morris (Vice Chairman, ZenithOptimedia); Steve Gray (Marketing Director, Chrysler Group UK); Val Moore (Joint Managing Director, Associates in Advertising) and Ivan Pollard (Partner, The Ingram Partnership).
Topics covered include: the importance of consulting the industry about the new format; the benefits of the new size; the individuality it gives the Guardian; benefits for the front page; the redesigned recruitment pages; the redesigned sports coverage; the introduction of full colour; the benefits for advertising; the impact on the perceived quality and stature of the newspaper and its anticipated success.
The sound quality of the recording is poor.
Duration: 5 minutes 26 seconds. The film starts at 13.46 on the mp4 file.
Creator: Guardian Newspapers Limited
Creator: Leafstorm
Creator: Shelton Fleming
Accruals
System of arrangement
e
Conditions of access and use area
Conditions governing access
Access via GNM Digital Repository.
Conditions governing reproduction
Language of material
Script of material
Access Status
Open