Unidad documental compuesta 4 - Vox pops

Part of 1 VHS and part of 1 mp4 file (239.2 MB)

Promotional film for the Guardian focusing on support for the berliner format from industry insiders, agencies and clients.

Contains footage of interviews with: Paul Thomas (Press Director, Mindshare); Steve Halford (Managing Director, Work Communications); Robert Peasnell (Managing Director, Barkers (London)); Claudia Collins (Press Director, MediaCom); John O'Keeffe (Executive Creative Director, BBH); Andrew Wilkinson (UK CEO, TMP Worldwide); Jenny Ibison (CEO, Euro RSCG Riley); Derek Morris (Vice Chairman, ZenithOptimedia); Steve Gray (Marketing Director, Chrysler Group UK); Val Moore (Joint Managing Director, Associates in Advertising) and Ivan Pollard (Partner, The Ingram Partnership).

Topics covered include: the importance of consulting the industry about the new format; the benefits of the new size; the individuality it gives the Guardian; benefits for the front page; the redesigned recruitment pages; the redesigned sports coverage; the introduction of full colour; the benefits for advertising; the impact on the perceived quality and stature of the newspaper and its anticipated success.

The sound quality of the recording is poor.

Duration: 5 minutes 26 seconds. The film starts at 13.46 on the mp4 file.

Creator: Guardian Newspapers Limited

Creator: Leafstorm

Creator: Shelton Fleming

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Access via GNM Digital Repository.