File 7 - Inside out

2 umatic and 2 mov files (3.21 GB and 3.4 GB)

Promotional film, with sound, for the Guardian presented by broadcaster Emma Freud featuring vox pops with members of the public and interviews with the Guardian's editorial staff.

a) The video includes vox pops with members of the public about the Guardian newspaper and interviews conducted by Jools Holland with Peter Preston (Editor), Paul Johnson (News Editor), Alex Brummer (Financial Editor), Eamonn McCabe (Picture Editor), Mike Averis (Sports Editor), Alan Rusbridger (Features Editor) and Derek Malcolm (Film Critic).

Contains footage of: people being interviewed on the streets [of London]; interior and exterior footage of the Guardian offices at 119 Farringdon Road; staff being interviewed; historic footage of newspaper production at the Guardian's Cross Street offices; the city of London and photographs taken for the Guardian.

Topics covered include: why people read the Guardian; the establishment of the Scott Trust; the independence of the newspaper; the political stance of the newspaper; readers of the Guardian; the newspaper's international approach to covering financial news; how the newspaper selects its pictures; the award winning sports writing team; the introduction of classified advertising sections; the nature of features in the newspaper and Derek Malcolm's approach to writing film reviews.

Duration: 13 minutes and 40 seconds. The film starts at 00.22 on the mov file.

b) duplicate of a). Duration: 13 minutes and 40 seconds. The film starts at 00.34 on the mov file.

Creator: Guardian Newspapers Limited

Access via GNM Digital Repository.

Features clips from the film News Story (GUA/9/2/2).

Further audio visual material containing vox pops with members of the public is available at GUA/9/1/1/1-3, GUA/9/1/1/24, GUA/9/2/3, GUA/9/2/6, GUA/9/2/8, GUA/9/2/11 and GUA/9/2/14.