File 1 - GU research parts 1 and 2

Identity area

Reference code

GUA/9/6/1/1/1

Title

GU research parts 1 and 2

Date(s)

  • 1998-2000 (Creation)

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2 files

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Guardian News & Media Archive (ARCHON 2726)

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Two files primarily containing results of qualitative and quantitative research relating to Guardian Unlimited (GU) and the Guardian and Observer newspapers, 1998-2000.

File one contains two sets of slides analysing results of a GNL process review, nd [c2000/2001*]; a research paper titled, 'The Future of Press' prepared for the Guardian by Giant Research and New PHD on how people use different media and exploring the future of newspapers, 2000; presentation slides on why the Internet is different and the GU network, nd; a draft description of GU, 10 April 1998; GU user testing report, August 1999**; paper on Jobs Unlimited which includes statistics on GU users, nd [c1999/2000]; a Guide to product development and newspaper launches which includes a timeline of product launches for the Guardian and Observer, March 2000 and a GU case study on successfully transferring your offline brand online, nd [c1998/1999].

File two contains an analysis of traffic to various GU sites, January-February 2000; results of two sets of panel market research, February-March 2000; a brief description of eight GU sites, nd [c1999]; a first draft marketing plan and product development research for the Observer, 1998; ABC figures and readership data for the Guardian and other quality national titles 1996-1998; brief for a new marketing campaign for The Guardian, May 1998; results from The Sections Research Project, which looked at the readership of The Guardian's daily sections and GU sites, nd [c1999] and results from The Guardian Advertising Awareness Survey conducted by ICM Research, February 2000.

Creator: Guardian Newspapers Limited; Chris Moisan

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