Identity area
Reference code
Title
Date(s)
- 2001 (Creation)
Level of description
Extent and medium
1 file
Context area
Archival history
Content and structure area
Scope and content
File primarily relating to Guardian Unlimited (GU) strategic brand planning, communications priorities and promotions with agencies Tribal DDB, BMP DDB, KLP.
The file includes GU review of communications activities and priorities*; thoughts on the strategic direction and motivations for use of GU; lists of GU promotional activities*, campaign site section analysis and content provision; presentation slides from agency meetings on promotional activity and traffic driving strategies; a GU press release for the relaunch of the Jobs site; evaluation of GU advertising; designs for GU 'Fresh coverage' adverts; correspondence and plans concerning the GU reasons campaign including site plans for GU sections; GU qualitative and quantitative research summary; GU Jobs briefing document; management meeting minutes** and GU monthly traffic report for June 2001.
Creator: Guardian Newspapers Limited; Chris Moisan
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Some parts of this file are access restricted in line with business confidentiality.
Conditions governing reproduction
Language of material
Script of material
Access Status
Open(part)
Closed until
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
Notes area
Alternative identifier(s)
Access points
Place access points
Name access points
- Moisan; Chris (fl.1997-); Guardian staff (Subject)