File 2 - Cool / Interesting

Identity area

Reference code

GUA/9/6/1/1/2

Title

Cool / Interesting

Date(s)

  • October - November 2000 (Creation)

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1 file

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Contains papers from October to November 2000 relating to Guardian Unlimited marketing and filed as 'Cool/Interesting'.

The file includes notes from the IFRA conference on newspaper strategy in the digital age, Tribal DDB discussion document on GU, debrief from interviews with Tribal DDB's media buyers and notes on The Guardian's communication requirement by BMP DDB.

Creator: Guardian Newspapers Limited; Chris Moisan

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