Identity area
Reference code
GUA/9/6/1/1/4
Title
Conferences
Date(s)
- November 2000 (Creation)
Level of description
File
Extent and medium
1 file
Context area
Archival history
Content and structure area
Scope and content
Papers relating to the brand building in the digital age conference presented by Marketing magazine, November 2000. The Guardian was featured as a case study at the conference which was presented by Chris Moisan.
Papers include Moisan's presentation notes and slides, biographies of speakers and correspondence concerning Moisan's presentation.
The file also contains notes and press releases on Guardian Unlimited (GU) advertising campaigns in early 2001 and papers about GU's branding achievements from the Media Week Awards 2000 at which The Guardian won Online Media Owner of the Year.
Creator: Guardian Newspapers Limited; Chris Moisan
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Conditions governing reproduction
Language of material
Script of material
Access Status
Open
Closed until
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
Notes area
Alternative identifier(s)
Access points
Place access points
Name access points
- Moisan; Chris (fl.1997-); Guardian staff (Subject)
Genre access points
Description control area
Status
Catalogued