Identity area
Reference code
GUA/9/6/1/1/7
Title
GNL useful
Date(s)
- 2000-2001 (Creation)
Level of description
File
Extent and medium
1 file
Context area
Archival history
Content and structure area
Scope and content
File of research relating to the marketing of Guardian Unlimited (GU) and marked as 'useful'.
The file includes ideas for the Guardian Unlimited politics website for the 2001 UK general election including proposals for a politician digital pet; the use of GU content on new platforms; brand guidelines for GU labels, headlines and icons; a cutting of a full-page print advert for guardian.co.uk/film; guidelines for working with promotional partners and advertising rate cards.
Creator: Guardian Newspapers Limited; Chris Moisan
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Some parts of this file are access restricted in line with business confidentiality.
Conditions governing reproduction
Language of material
Script of material
Access Status
Open(part)
Closed until
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
Notes area
Alternative identifier(s)
Access points
Place access points
Name access points
- Moisan; Chris (fl.1997-); Guardian staff (Subject)
Genre access points
Description control area
Status
Catalogued