Identity area
Reference code
GUA/9/6/1/1/8
Title
GU
Date(s)
- 2000-2001 (Creation)
Level of description
File
Extent and medium
1 file
Context area
Archival history
Content and structure area
Scope and content
File of papers primarily relating to in-house banner advertising for Guardian Unlimited (GU) with Tribal DDB.
The file includes correspondence, lists of banners and page impressions, style guide recommendations, proposals for a phased approach to in-house advertising, a review of house ads, campaign briefs, strategy documents and an internal brainstorming document for the GU 'Fresh direction' campaign.
Creator: Guardian Newspapers Limited; Chris Moisan
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Some parts of this file are access restricted in line with business confidentiality.
Conditions governing reproduction
Language of material
Script of material
Access Status
Open(part)
Closed until
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
Notes area
Alternative identifier(s)
Access points
Place access points
Name access points
- Moisan; Chris (fl.1997-); Guardian staff (Subject)
Genre access points
Description control area
Status
Catalogued