Identity area
Reference code
GUA/9/6/1/1/9
Title
GU research
Date(s)
- 2001 (Creation)
Level of description
File
Extent and medium
1 file
Context area
Archival history
Content and structure area
Scope and content
File containing research undertaken on Guardian Unlimited (GU) in 2001.
The file includes sport sponsorship research; an evaluation of the SocietyGuardian.co.uk website; results summary of GU reader panel research; press coverage for the [2001] GU brand campaign; list of discussion topics for reader focus groups; a GU house ads review; list of editorial coverage sponsored by VW Bora* and targeting brief for vertical markets with New PHD.
Creator: Guardian Newspapers Limited; Chris Moisan
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Some parts of this file are access restricted in line with business confidentiality.
Conditions governing reproduction
Language of material
Script of material
Access Status
Open(part)
Closed until
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
Notes area
Alternative identifier(s)
Access points
Place access points
Name access points
- Moisan; Chris (fl.1997-); Guardian staff (Subject)
Genre access points
Description control area
Status
Catalogued