File 6 - Education - clearing

Identity area

Reference code

GUA/9/6/1/2/4/6

Title

Education - clearing

Date(s)

  • 2001 (Creation)

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File

Extent and medium

2 files

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Scope and content

Two files relating to the set up and marketing of clearing services on EducationGuardian.co uk in 2001.

File one contains online schedules* and designs for Guardian promotional material and activities including the Guardian's clearing services in 2001; Guardian's clearing services booklet aimed at advertisers and schedule of marketing activities for clearing 2002*.

File two contains an online schedule* and paper on the online media approach for Guardian Unlimited's 2001 clearing campaign by PHDiQ; draft advert for GU clearing services; business requirements report by KLP for a clearing email promotion**; statistics on clearing and other GU site traffic, August 2001; Guardian 'Clearing 2001' supplement and post campaign analysis*.

Creator: Guardian Newspapers Limited; Chris Moisan

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