File 14 - House ads

Identity area

Reference code

GUA/9/6/1/2/7/14

Title

House ads

Date(s)

  • [April 2001] - April 2002 (Creation)

Level of description

File

Extent and medium

1 file

Context area

Repository

Guardian News & Media Archive (ARCHON 2726)

Archival history

Content and structure area

Scope and content

File relating to advertising campaigns for Guardian Unlimited (GU), 2001-2002. The file predominantly relates to in-house advertising campaigns for GU with Tribal DDB.

Records include: brief and presentation slides on adverts in articles on GU, February - March 2002; designs for adverts for GU Travel and Money, April 2002; GU in-house advertising evaluation report by Tribal DDB, September 2001; house-ad review (two versions), results and evaluation, [July]-August 2001*; GU campaign evaluation for online, TV, radio and print campaigns between April and June 2001, June 2001* research proposal by Tribal DDB into measuring the value online advertising, nd [c.2001]**; paper on Tribal campaigns in 2001 including examples from the 'breadth and depth', 'reasons' and in-house advertising campaigns, October 2001; typed and hand-written notes concerning the placement of banners on the GU network, nd [c2001]; papers by PHD and PHDiQ on media targeting, the 'reasons' campaign online performance analysis and initial proposals and online activity performance analysis, nd [c2001-2002]**; PHD online schedule, c.April 2001**; campaign report data, c.May 2001 and a paper by Tribal DDB on GU phased approach to advertising part II, nd [early 2001].

Creator: Guardian Newspapers Limited; Chris Moisan

Accruals

System of arrangement

Conditions of access and use area

Conditions governing access

Some records are currently access restricted in line with business confidentiality.

Conditions governing reproduction

Language of material

    Script of material

      Access Status

      Open(part)

      Closed until

      Allied materials area

      Existence and location of originals

      Existence and location of copies

      Related units of description

      Related descriptions

      Notes area

      Alternative identifier(s)

      Access points

      Place access points

      Name access points

      Genre access points

      Description control area

      Status

      Catalogued

      Level of detail

      Language(s)

        Script(s)

          Sources

          Accession area