Identity area
Reference code
Title
Date(s)
- May 2001 - January 2002 (Creation)
Level of description
Extent and medium
3 files
Context area
Archival history
Content and structure area
Scope and content
Three files predominantly relating to market research, evaluation of in-house advertising campaigns delivered between May and July 2001 and the creation of a communications brief for Guardian Unlimited (GU).
File one contains: GU Research summary, June 2001; GU registration figures, May 2001; review of communication priorities, June 2001; proposal by Tribal DDB, September 2001*; GU logo guide, 2001 and internal correspondence concerning Glastonbury 2002 sponsorship, January 2002.
File two contains a timeline of GU site launches between January 1999 and June 2001; forecasting [page impressions] for GU sites 2001/02, May 2001 and GU Forrester Research UK Internet User Monitor data report, May 2001**
File three contains papers on motivations to use GU, the strategic direction of GU and the evaluation of advertising, [August 2001]; emails to agencies giving feedback on presentations, August 2001 and a brief to creative agency PD3 concerning potential promotional ideas to drive traffic to GU sites, August 2001.
Creator: Guardian Newspapers Limited; Chris Moisan
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Some records are currently access restricted in line with business confidentiality.
Conditions governing reproduction
Language of material
Script of material
Access Status
Open(part)
Closed until
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
Notes area
Alternative identifier(s)
Access points
Place access points
Name access points
- Moisan; Chris (fl.1997-); Guardian staff (Subject)