Identity area
Reference code
Title
Date(s)
- June 2001 - July 2001 (Creation)
Level of description
Extent and medium
1 file
Context area
Archival history
Content and structure area
Scope and content
Papers from Guardian Unlimited evaluation meeting held 13 June 2001 held to assess the past six months of advertising and marketing activity and agree key priorities for future activities.
Records include: a full evaluation findings report from GU, June 2001; email concerning market research into GU users, 13 July 2001; presentation slides on GU review of communications activities to date by BMP and Tribal DDB, 13 June 2001 which includes examples of GU advertising; presentation slides on launch activity media evaluation by New PHD, 13 June 2001* and presentation slides from KLP EUROP RSCG on year to date promotional activity for GU, June 2001.
Creator: Guardian Newspapers Limited; Chris Moisan
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Some records are currently access restricted in line with business confidentiality.
Conditions governing reproduction
Language of material
Script of material
Access Status
Open(part)
Closed until
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
Notes area
Alternative identifier(s)
Access points
Place access points
Name access points
- Moisan; Chris (fl.1997-); Guardian staff (Subject)