File 2 - GU 1999

Identity area

Reference code

GUA/9/6/1/2/7/2

Title

GU 1999

Date(s)

  • 1998-2000 (Creation)

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File

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1 file

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Archival history

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Scope and content

File concerning marketing and promotional activities for Guardian Unlimited including its launch and network of websites, 1998-2000.

Records include: notes and plans for the promotion of 'Get The Net Week', 11 - 17 January 1999 (a week of internet themed editorial in the newspapers timed to coincided with the launch of Guardian Unlimited) and related CD-ROM promotion, 1998-1999*; correspondence, briefs and budgets for advertising and promotions for News Unlimited, November 1999* and plans and questions for Guardian Unlimited user testing and market research interviews, 1999-2000.*

Creator: Guardian Newspapers Limited; Chris Moisan

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