Serie 3 - Guardian Weekly business materials compiled by Natalie Bennett

1 file

Memos, reports, readers' surveys and updates gathered by Natalie Bennett, editor of Guardian Weekly, during research for the 90th anniversary of the Guardian Weekly. Includes:

• Two page A4 memo from Patrick Ensor to Rhiannon Griffths in the advertising and planning department about the redesign of the Guardian Weekly and the changing editorial structure of the paper by adding a finance page. (c1993)
• Six page summary of Guardian Weekly Readers Survey conducted in 2000, detailing the key findings, demographic profile, readership and subscription patterns and reading motivations and preferences of the Guardian Weekly readers (7 September - 13 September 2000)
• One page Guardian Weekly Reader Survey for 2002, including demographic profile, purchaser comparisons, top occupations, readership and subscription patterns and reading motivations and preferences of Guardian Weekly reader (14 - 20 November 2002)
• Four page memo by Alan Rusbridger on expanding Guardian Weekly readership in North America (11 November 2003)
• 23 page full review of Guardian Weekly Reader Survey 2002, including statistical analysis of circulation figures, advertising rates, personal finance. Includes a breakdown of the readership on their health insurance choices, charitable giving and cultural tastes. Also includes details on distance learning offers (January - December 2002)
• 11 page Guardian Weekly Summary Research Report for October 2005 (September - October 2005)
• 16 page review of Guardian Weekly's US Edition for 2005 (May 2005)
• 6 page review of Guardian Weekly, US edition for 2004 (June - August 2004)
• Three page memo by Patrick Ensor regarding the redesign of the newspaper (April 2007)