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Folder labelled 'Company Publicity' containing copies of correspondence, and meeting minutes with Cross-Courtnay Advertising (1949-1950), The London Press Exchange (1950-1964), and with SH Benson Ltd Advertising (1964-undated).

Contents include, report titled 'The Guardian as a Product', 30 April 1964, by The London Press Exchange, with comments by Kenneth Searle and Alastair Hetherington, and with reference made to newspaper contributors Neville Cardus and Alistair Cooke; 'A Report on the Advertising Covering the Election Period September/ October, 1964'; copies of advertising pulls published in The New Statesman, The Observer, Granta University Magazine, The Evening Standard, The Times Literary Supplement, The Times Educational Supplement and Advertisers Weekly, 5 September- 27 November 1964, with a printed 'Schedule of Advertising' (labelled appendix b), 'Tam Ratings' (appendix c), 'Press Releases' (appendix d) and 'Pamphlet' on From now Until Polling Day (appendix e); letter giving notice of a termination of the advertising arrangement made with The London Press Exchange, 3 July 1964, and letter confirming the services of SH Benson Ltd as a replacement, 16 July 1964; note on 'Guardian Promotion', made by Searle, 18 April 1963 and accompanying correspondence with Rex Hearn; arrangements for printing a 'Guardian Publicity Booklet', July 1964; section of correspondence labelled 'Notes used in discussions for the autumn 1963 campaign'; booklet entitled 'The Guardian 1963/4', concerning promotional plans; memo to the Guardian circulation department on 'Guardian Publicity and Promotion', 20 December 1962; report by The London Press Exchange titled 'Advertising Proposals 1962/1963'; note by WJ Lascelles, indicating that the contract made between the Guardian and The London Press Exchange should be severed, due to increased costs; papers concerning readership surveys, undertaken by Research Services Ltd; note to London Press Exchange on 'What does the Guardian offer of its own to the prospective reader?', by Hetherington, 5 March 1961; printed document titled 'London Printing, Progress Report', 8 March 1961; correspondence with the public, over specific advertising campaigns, 1959; survey on 'Cambridge 'Undergraduates, 1959' by Research Services Ltd; correspondence with The London Press Exchange on a report entitled 'The Mass Media and Social Class in Great Britain', September 1959; correspondence concerned with the advertising arrangement held with ABC television, 1959; general correspondence with The London Press Exchange concerning advertising campaigns and the use of straplines, 1957-1959; report titled 'Manchester Guardian, Advertising Proposals January- April 1955'; correspondence with the public concerning specific campaigns, 1952-1954, and correspondence with Cross-Courtenay Ltd. Advertising Agency, 1949-1950, including a table of press advertising for the Guardian, 19 March 1949- 21 May 1949.

Folder labelled 'Company Public Relations, 1960-65', containing miscellaneous correspondence, concerning company PR fuctions and organisation, and rearrangement of the marketing department, 31 October 1960- 7 January 1965, with some undated.
Creator: Manchester Guardian and Evening News Limited; Chairman's Office; Laurence Prestwich Scott

Three folders, titled 'Publishers Policy, General 1947-64', 'Publishers Policy, Educational Weekly Project 1958' and 'Publishers Policy, Survey of Industry 1951-58'.

Folder titled 'Publishers Policy, General 1947-64' includes correspondence, predominantly with readers, on newspaper policy. Subjects include joint publishing venture proposals with Reynolds News, and Ernest Kay of John O' London's, Literary Periodicals Ltd, amongst others (all rejected), and correspondence with Lord Frederick Burnham on the printing of the Sunday Telegraph, for one day only, at the Guardian's Cross Street premises in Manchester, on 26 March 1961.

Folder titled 'Publishers Policy, Educational Weekly Project 1958', contains correspondence and papers on the proposed publishing of a weekly education paper. Documents include an assessment of current provision (predominately the Times Educational Supplement), and discussion between LP Scott and both Alastair Hetherington and Kenneth Searle, on the same; documents relating to the costing of the project, and projected revenue; a typed memorandum by Scott, commenting on the proposal, dated 21 April 1958; projected revenue figures drawn up by WJ Lascelles, and a letter giving circulation details of the main educational supplements currently published (including Teachers' World), provided by the London Press Exchange Ltd and sent to the same; second report on the project, by Scott, dated 30 April 1958, and appendix added by Searle, in May of that same year; report on survey conducted amongst the Chief Education Officers, on current provision, and their thoughts on the project (undated) and a revised assessment of the project, leading to it's ultimate rejection, dated May 1958.

Folder titled 'Publishers Policy - Survey of Industry 1951-58' contains correspondence and papers relating to the Survey of Industry, published annually, by the Guardian, for these years. Correspondents include Scott, AP Wadsworth, J Anderson, Richard Fry, W MacMillan, HG Milner, W Lascelles, H Roscoe and R Grey, all of the Guardian.
Creator: Manchester Guardian and Evening News Limited; Chairman's Office; Laurence Prestwich Scott