Folder containing miscellaneous advertising records, including correspondence with W McMillan on advertising personnel (amongst other topics); 'Advertising Department Progress Report' by PA Management Consultants Ltd, 18 October 1967; diagram showing hierarchy of staff members, titled 'The Guardian Advertising Department'; ' memo regarding the appointment of Ronald Miller to a senior position within Anglia Television, November 1967; invitations sent out to various Advertising and Marketing companies, requesting their attendance at the Chairman's cocktail parties of 3 and 5 July, 1967, with replies; correspondence between LP Scott and Kenneth Searle and MacMillan, regarding ABC subscriptions and charitable causes, November 1966; information on advertising rates and comments on newspaper comparisons in the field, 1964; correspondence with AD George and Searle on advertising rates in the Sunday Times, July 1964 copy of 'The Journal of The Royal Society for the encouragement of Arts Manufactures and Commerce', including a highlighted article on The Social and Economic Context of Advertising; letter regarding a civil claim against the Guardian, with notes by Scott, February 1965; 'Foreign Advertisement Department', figures covering the financial year April 1963 - March 1964; 'General Report on the Response to the Public Appointment Columns of the Manchester Guardian', February 1948; letters on classified advertising rates; 'Display Advertisement Revenue, Increases for 1953 over 1952' by Scott, 1 March 1954; 'Joining the Guardian', booklet written for new employees, containing charts showing the staff heirarchy for different departments, June 1969.
Creator: Manchester Guardian and Evening News Limited; Chairman's Office; Laurence Prestwich Scott
Three folders, titled 'Publishers Policy, General 1947-64', 'Publishers Policy, Educational Weekly Project 1958' and 'Publishers Policy, Survey of Industry 1951-58'.
Folder titled 'Publishers Policy, General 1947-64' includes correspondence, predominantly with readers, on newspaper policy. Subjects include joint publishing venture proposals with Reynolds News, and Ernest Kay of John O' London's, Literary Periodicals Ltd, amongst others (all rejected), and correspondence with Lord Frederick Burnham on the printing of the Sunday Telegraph, for one day only, at the Guardian's Cross Street premises in Manchester, on 26 March 1961.
Folder titled 'Publishers Policy, Educational Weekly Project 1958', contains correspondence and papers on the proposed publishing of a weekly education paper. Documents include an assessment of current provision (predominately the Times Educational Supplement), and discussion between LP Scott and both Alastair Hetherington and Kenneth Searle, on the same; documents relating to the costing of the project, and projected revenue; a typed memorandum by Scott, commenting on the proposal, dated 21 April 1958; projected revenue figures drawn up by WJ Lascelles, and a letter giving circulation details of the main educational supplements currently published (including Teachers' World), provided by the London Press Exchange Ltd and sent to the same; second report on the project, by Scott, dated 30 April 1958, and appendix added by Searle, in May of that same year; report on survey conducted amongst the Chief Education Officers, on current provision, and their thoughts on the project (undated) and a revised assessment of the project, leading to it's ultimate rejection, dated May 1958.
Folder titled 'Publishers Policy - Survey of Industry 1951-58' contains correspondence and papers relating to the Survey of Industry, published annually, by the Guardian, for these years. Correspondents include Scott, AP Wadsworth, J Anderson, Richard Fry, W MacMillan, HG Milner, W Lascelles, H Roscoe and R Grey, all of the Guardian.
Creator: Manchester Guardian and Evening News Limited; Chairman's Office; Laurence Prestwich Scott