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Golf Sale
GUA/9/1/1/62 · File · September 1999
Part of Records of the Guardian newspaper

Two versions of a colour advert with sound for the Guardian. The advert features a man in a busy street on a rainy day holding a sign advertising a golf sale.

a). After 40 seconds the tagline 'Boring job?' appears to the right of the man. The advert ends with upbeat music and the strapline: 'More jobs than any other national newspaper. The Guardian. Free thinkers welcome.' Duration: 60 seconds. The advert starts at 00.33 on the mp4 file.

b). Similar to a) but features the tagline 'Bored?' instead of 'Boring job?' Duration: 60 seconds. The advert starts at 02.08 on the mp4 file.
Creator: Guardian Newspapers Limited

Partners BDDH (1996-2003); advertising agency
Good Adoption Guide
OBS/9/1/1/42 · File · November 1989
Part of Records of The Observer newspaper

Two copies of a colour advert with sound, promoting The Observer's Good Adoption Guide supplement.

a. The advert shows two jigsaw puzzle pieces that will not fit together. One has a black and white image of a man and a woman and the other an image of a little boy with outstretched arms.

Commentary "If you want to adopt but can't get it together, get some help. Read the Good Adoption Guide in The Observer this Sunday."

(Unspoken) tagline: "A different set of values. A different kind of paper."

The advert starts at 10.02 on the 1985-1995 'historical reel' mp4 file. Duration: 11 seconds.

b. Duplicate of version (a) on a separate VHS and mp4. The advert starts at 0.09 on the mp4 file. Duration: 12 seconds.
Creator: The Observer Limited, 1917-1993

Good film
GUA/9/1/1/41 · File · 1996
Part of Records of the Guardian newspaper

Four versions of a colour advert with sound for the Guardian's Friday Review supplement. The first part of the advert features a man and a woman in a hotel room. The woman later returns home to a different man who asks her about the film that he believes that she has been to see. The woman describes the film as memorised from the Friday Review. The advert ends with a shot of the Friday Review and the Guardian.

Commentary: "The Friday Review. All you need to know about music and films. Free with the Guardian."

a). Duration: 30 seconds. The advert starts at 00.08 on the mp4 file.

b). Duplicate of a). Duration: 30 seconds. The advert starts at 00.51 on the mp4 file.

c). Duplicate of a). Duration: 30 seconds. The advert starts at 00.58 on the mp4 file.

d). Duplicate of a). Duration: 30 seconds. The advert starts at 11.12 on the mp4 file.
Creator: Guardian Newspapers Limited

Leagas Delaney (1980-); advertising agency