Five copies of a colour advert with sound, showing Britsh Prime Ministers wearing angry facial expressions, set to classical music:
a. The advert shows a series of still black and white photographs of 9 British Prime Ministers, from William Pitt the Younger to Margaret Thatcher, each slowly morphing into shots of the person wearing an angry or miserable expression.
Commentary: "Since 1791 there have been 57 Britsh Prime Ministers. The Observer has annoyed every single one of them. Can you think of a better reason to read a newspaper?"
(Unspoken) tagline: "A different set of values. A different kind of paper."
The advert starts at 10.51 on the 'Historical Reel 1976 - 1989' mp4 file. Duration: 37 seconds.
b. Duplicate of version (a) with a shorter end frame on the 'Historical Reel 1985 - 1995' VHS and mp4 file.The advert starts at 07.38 on the mp4 file. Duration: 30 seconds.
c. Duplicate with green tint on a separate VHS tape and mov file. The advert starts at 02.33 on the mov file. Duration: 34 seconds.
d. Duplicate of version (c) on the same VHS tape and mov file. The advert starts at 03.21 on the mov file. Duration: 44 seconds.
e. Duplicate of versions (a & b) on a separate VHS and mp4, with the picture off-centre in the frame. The advert starts at 0.01 on the mp4 file. Duration: 38 seconds.
Creator: The Observer Limited, 1917-1993