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Cuttings books containing examples of Observer adverts which appeared in a number of different publications.

Cuttings books containing examples of Observer adverts which appeared in a number of different publications.

Cuttings books containing examples of Observer adverts which appeared in a number of different publications, from 1947 to 1961.

Internal correspondence relating to the advertising department.
Includes correspondence concerning advertisements placed in the newspaper.
Also includes preliminary results for the marketing department's People At Work survey (1981).
Main correspondents are David McKie and Peter Cole.
Creator: Guardian Newspapers Limited; Editor's Office; David McKie and Peter Cole

Internal and external correspondence relating to advertising in the Guardian.

Internal correspondence concerns advertising policy, strategy and procedures.

External correspondence is predominately letters to the editor from advertisers and readers concerning the advertisements published in the Guardian, with Peter Preston's response.
Creator: Guardian Newspapers Limited; Editor's Office; Peter Preston (1938-2018)

General file regarding display advertisements in the newspaper, containing correspondence, memorandums and reports. Topics covered include:discussions with the Association For All Speech Impaired Children (AFASIC) regarding a crossword competition hosted by the newspaper; complaints from members of the public in response to the inclusion of a Labour party insert in the Observer magazine; advertisement costs and statistics; complaints received in response to adverts; the space allocated to adverts.

Primary correspondents include: Roger Harrison; Nick Morrell.
Creator: The Observer Limited; Managing Director's Office; Roger Harrison

General file regarding the sale of the Observer in Europe containing correspondence, memoranda and reports including; travel programmes for foreign visits by advertisement staff; reports concerning European sales of the newspaper including specific reports on Switzerland, Germany and France; budgets for European advertisements; a readership survey of European businessmen.

Primary correspondents include: Roger Harrison; Reg Sudbury; John Nuttall-Smith.
Creator: The Observer Limited; Managing Director's Office; Roger Harrison

Contains lists of monthly expenditure on Observer promotional activities including TV, print and radio advertisements.

Index book recording names of companies who advertised in the Observer between 1959 and 1967. Includes name of company, date advert appeared in the paper, the name of their advertising agent, and the space allocated to the advert (column inches). From 1961 to 1963 it also records where the company placed the same advert in the Sunday Times or the Sunday Telegraph, and from 1964-1967 also the Sunday Express. Presumably maintained by the Advertising Department of the Observer.