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Records relating to user research undertaken by the Guardian with Flow Interactive Limited as part of the R2 redesign.

Contains three Flow Interactive Limited PowerPoint presentations titled:

• Guardian Unlimited Draft Personas Workshop, November 2005*
• Guardian Unlimited Contextual Research Findings, December 2005
• Guardian Unlimited Personas and Scenarios Workshop (draft), January 2006

Also contains four draft Guardian Unlimited user personas, January 2006.
Creator: Guardian Newspapers Limited
Creator: Guardian Newspapers Limited; Jane Glentworth
Creator: Flow Interactive Limited

Draft scenarios for users of the Guardian Unlimited website created for contextual user research by Flow Interactive Limited as part of the Guardian website's R2 redesign.
Creator: Guardian Newspapers Limited
Creator: Guardian Newspapers Limited; Jane Glentworth
Creator: Flow Interactive Limited

Two versions of a colour advert with sound for the Guardian. The advert features a man sat at a table at the edge of a pier. A lizard is sat on a plate on the table. A fly arrives on the plate. The fly proceeds to eat the man. The advert features the song 'I like you very much' by Carmen Miranda.

Commentary: "Free from a proprietor and free to surprise. Free thinkers welcome."

Strapline: 'The Guardian'

a). Duration: 30 seconds. The advert starts at 01.52 on the mp4 file.

b). Duplicate of a). Duration: 30 seconds. The advert starts at 00.31 on the mp4 file.
Creator: Guardian Newspapers Limited

Creator: Hamilton-West; Edward (1933-2011); photographer

Depicts a woman symbolising the British government reading in bed when suddenly a Chinese motor vehicle called 'Formosa' crashes into the room. Alluding to the China's bombardement of Nationalist targets.