Identity area
Reference code
OBS/1/1/4/1/17
Title
Readership Research Study
Date(s)
- 14 May 1990-4 October 1990 (Creation)
Level of description
File
Extent and medium
1 file
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Archival history
Content and structure area
Scope and content
Documents relating to the Readership Research Study commissioned by The Observer in 1990 to identify the position of the paper in the Sunday newspaper market and seek new ideas for its future development. Includes correspondence between Derek Mitchell and Tim Westbrook regarding questions Derek Mitchell wanted to see used in the study. Copy of proposal document for the study, and final reports of the study for general readership and business users. Reports produced by Market Behaviour Limited.
Creator: The Observer Limited; Sir Derek Mitchell
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Open
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Status
Catalogued