Identity area
Reference code
OBS/1/2/1/1/1/4
Title
An analysis of women readers of The Observer and Sunday Times from Yankelovich Research
Date(s)
- 14 August 1979 (Creation)
Level of description
File
Extent and medium
1 bound report
Context area
Archival history
Content and structure area
Scope and content
A report containing the findings of research undertaken regarding the gender of The Observer readership. The report was employed to help the paper understand their readership, and target their content and advertising specifically.
Creator: The Observer Limited; Managing Director's Office; Tristan Jones
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Conditions governing reproduction
Language of material
Script of material
Access Status
Open
Closed until
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
Notes area
Alternative identifier(s)
Access points
Place access points
Name access points
- Jones; Tristan (1913-1990); managing director of The Observer (Subject)
- Harrison; Desmond Roger Wingate (1933-); managing director and chief executive of The Observer (Subject)
- Nicholson; Brian Thomas Graves (1930-); journalist and managing director of the Observer (Subject)
- The Observer (1791-); Sunday newspaper (Subject)
Genre access points
Description control area
Status
Catalogued