Identity area
Reference code
Title
Date(s)
- 1978 (Creation)
Level of description
Extent and medium
1 file
Context area
Archival history
Content and structure area
Scope and content
Files concerning the development of the Young Observer
Contains correspondence and memorandums concerning: proposals for Young Observer; timing of launch; audience research; dummy contents; relaunch of Observer colour magazine; market potential; production; costs; profit calculations; quote from Purnell & Sons Ltd; gloss covers; advertising/editorial ratio; physical format; quote from Caustons; quote from East Midland Litho Printers Ltd., advertising in the Observer colour magazine; cover of Observer colour magazine and rate cards for Observer colour magazine.
Includes a report on the potential for the Young Observer by Andrew Cunningham detailing audience, competition and advertising potential.
Primary correspondents include: Roger Harrison; Sue Matthias; Donald Trelford; Jennie Beck; Purnell & Sons Limited; Conor Cruise O'Brien; Brian Nicholson.
Creator: The Observer Limited; Managing Director's Office; Roger Harrison
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Conditions governing reproduction
Language of material
Script of material
Access Status
Open
Closed until
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
Notes area
Alternative identifier(s)
Access points
Place access points
Name access points
- Harrison; Desmond Roger Wingate (1933-); managing director and chief executive of The Observer (Subject)
- Nuttall-Smith; John; Observer employee (Subject)
- Trelford; Donald Gilchrist (1937-2023); journalist, broadcaster, and editor of The Observer (Subject)
- O'Brien; Conor Cruise (1917-2008); historian, politician, diplomat, journalist (Subject)
- Nicholson; Brian Thomas Graves (1930-); journalist and managing director of the Observer (Subject)