Bestanddeel 110 - Observer magazine - Young Observer

1 file

Files concerning the development of the Young Observer

Contains correspondence and memorandums concerning: proposals for Young Observer; timing of launch; audience research; dummy contents; relaunch of Observer colour magazine; market potential; production; costs; profit calculations; quote from Purnell & Sons Ltd; gloss covers; advertising/editorial ratio; physical format; quote from Caustons; quote from East Midland Litho Printers Ltd., advertising in the Observer colour magazine; cover of Observer colour magazine and rate cards for Observer colour magazine.

Includes a report on the potential for the Young Observer by Andrew Cunningham detailing audience, competition and advertising potential.

Primary correspondents include: Roger Harrison; Sue Matthias; Donald Trelford; Jennie Beck; Purnell & Sons Limited; Conor Cruise O'Brien; Brian Nicholson.

Creator: The Observer Limited; Managing Director's Office; Roger Harrison